McDonald’s is continuing a successful marketing campaign of creating hand selected meals by some of today’s hottest entertainers. McDonald’s has announced the new ‘Mariah Meal’ which will give fans 12 days of deals beginning Dec. 13.
The Mariah Menu features a different free item each day with a $1 minimum purchase on the McDonald’s app, from Mariah’s favorites from their classic Cheeseburger, to soft-baked Chocolate Chip Cookies. The latest evolution of the brand’s Famous Orders campaign is more than just a meal, it’s a whole menu, fit for one of the best-selling female artists of all time.
“Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order. Mine is the Cheeseburger, and I get it with extra pickles,” said Mariah Carey. “Bringing together some of our favorite food from McDonald’s with my all-time favorite season is a holiday wish come true.”
The Mariah Menu takes our celebrity signature orders to the next level with daily deals that are exclusively available through the McDonald’s app and specially curated to kick-start the holiday season. More than just a meal, it’s a whole menu, fit for one of the best-selling female artists of all time.
“Mariah goes with the holidays like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the upcoming season,” said Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement of McDonald’s USA. “Just like McDonald’s brings people around the table with their favorite orders, Mariah’s music connects us all during this time of the year. We’re so excited to team up to bring even more holiday cheer to our fans.”
The Mariah Menu items will be served in fun and festive packaging inspired by Mariah’s love for the holidays and chic style. We have worked with Mariah to create a design we know the Lambily and McDonald’s fans will love. You’ll know the bags when you see them… just like you know her famed holiday jingle from the song’s first notes.