Ronald McDonald House Charities Launches new donation campaign
Today, McDonald’s announced a new, and easier, way to donate to Ronald McDonald House Charities (RMHC) with the launch of Round-Up for RMHC. The innovative technology introduces giving to the menu by providing customers the opportunity to Round-Up their purchase to the nearest whole dollar.
This new option will be available at approximately 14,000 McDonald’s restaurants nationwide, where customers now have an easier and more convenient way to donate to RMHC and help families with ill or injured children stay together. Donations fund home-cooked meals, private bedrooms, fully equipped kitchens and laundry facilities near to the medical care they need at leading hospitals.
How does it work? Customers simply select the “Round-Up for RMHC” button at checkout on the kiosks or let the cashier at the front counter know they would like to Round-Up their purchase.
“At McDonald’s, we know the importance of bringing families together. For over 45 years, McDonald’s, our franchisees and our customers have been proud supporters of Ronald McDonald House Charities. As a founding mission partner of the Charity, McDonald’s remains committed to leveraging the size and scale of our restaurants to promote and raise money to support the growth of the Charity. ”
Chris Kempczniski, McDonald’s President and CEO
Customers can now view the new “Menu of Moments” today. Priceless moments are made possible with the help of McDonald’s customers when they choose to Round-Up for RMHC and keep families together when they need each other most.
“We could not achieve our mission of providing families a place to stay while their child undergoes medical treatment without support from the community and corporate partners like McDonald’s,” said Sheila Musolino, president and CEO, RMHC.
“Round-Up for RMHC will support the expansion of core programs and services to help families find strength and comfort when they need it most.”
It costs an average of $80 a night to house a family; in 2018, RMHC provided more than 2.5 million overnight stays in communities around the world, saving families over $930 million in food and lodging costs.
From December 10-22, McDonald’s owner/operators will host “60 Minutes of Moments” events at select restaurants across the country, inspired by the moments families share at a Ronald McDonald House, such as dances and craft parties. The events will give local community members an opportunity
to come together and see firsthand the impact RMHC has on families, while also having fun.
To learn more about Round-Up for RMHC at McDonald’s, please visit www.RMHC.org/mcdonaldsgiving
