Los Angeles, CA – Despite 29 years in office and having more than $1,000,000 spent in support of his candidacy, Los Angeles County Los Angeles County Supervisor Mark Ridley-Thomas’s campaign for LA City Council District 10 is not gaining traction among the voters. In fact, polling details released today shows that candidate Grace Yoo is statistically tied with Ridley-Thomas.
Although Ridley-Thomas received 44% of the vote in the primary, the general election will have significantly higher voter turnout and Ridley-Thomas is not well known among the voters who normally turn out only for Presidential elections. The polling indicates these voters are open to having someone new in office.
The majority of voters are not yet engaged in the City Council election. This is not unusual three months before an election. But when informed that there will be a city election at the same time as the presidential election, 77% of polling respondents say they will vote in the city race.
While voters don’t know a lot about Yoo, her name recognition is strong and her negatives are very low. Ridley-Thomas has somewhat higher name recognition, but it isn’t translating to actual support. Less than half the respondents know that he is currently a County Supervisor.