BEVERLY HILLS – The Beverly Hills Unified School District has agreed to a five-year partnership with Nike and BSN Sports that will see the district’s sports teams wear official Nike gear for games, practices and events beginning with the 2025-26 school year, officials said Tuesday.
The agreement spans all BHUSD schools, covering students from elementary through high school.
The dollar amount of the contract was not revealed.
“This partnership is a major step forward for BHUSD,” Superintendent Alex Cherniss said. “Our student-athletes will now compete in the highest quality gear available, and our entire community will benefit from enhanced branding and spirit wear that reflects the pride we have in each school.”
Board of Education member Russell Stuart, described as the driving force behind the partnership, said the deal was “more than uniforms. It’s a symbol of unity. Nike represents athletic excellence on a global scale, and BHUSD represents educational excellence in one of the most iconic communities in the world. Together, this partnership says our students deserve the best. It’s about uniting every campus, every sport, every family around a shared commitment to greatness.”
In addition to the gear for student athletes, community members will also be able to purchase BHUSD-branded Nike merchandise via an online store.
BSN Sports will be the exclusive provider of Nike products and athletic equipment across the district, offering streamlined service and support to coaches and staff. The partnership also features a guest speaker event and a visual branding package designed to create a cohesive athletic identity across all campuses.
