By Kevin Baxter | LA Times
Women’s basketball has never seen anything like Caitlin Clark, the sweet-shooting rookie guard for the WNBA’s Indiana Fever. She’s Taylor Swift with a jump shot, Mia Hamm in a singlet; a figure so transcendent she is changing her profession.
More than 55,000 people showed up to watch her play a practice game last fall and her final college game drew 24 million TV viewers this spring. That’s 3 1/2 times larger than the audience for Serena Williams’ final tennis match.
More than 3 million people tuned in on ESPN just to watch her get drafted. After that, Nike signed her to the most lucrative sponsorship deal in women’s basketball history, a $28-million agreement that includes a signature shoe. Michael Jordan’s first deal with Nike was worth less than a tenth of that.
Read more at: LA Times
