By Matthew Miranda
The Democratic Congressional Campaign Committee hopes a $35 million investment this election cycle will help the party win over communities of color and take control of the U.S. House.
House Democrats announced the eight-figure investment, P.O.W.E.R. The People, on Tuesday as part of its plan to to “persuade and mobilize” Black, Latino, Asian American, Pacific Islander and Native Hawaiian voters in key congressional districts across the nation. This year’s money surpasses the $30 million spent during the last two election cycles.
“By intentionally prioritizing sustained outreach to these communities, we are marrying our moral and strategic imperatives to ensure Democrats win back the House,” said Missayr Boker, DCCC deputy executive director for campaigns, in a news release.
“While extremist Republicans continue to lie, cheat and suppress the vote of people of color in order to win elections, Democrats understand that democracy is strengthened when everyone’s voice is heard.” The investment comes as some communities of color, particularly Latinos, appear to be moving away from the Democratic Party in recent years. Early 2024 polls have shown waning support by Black and Asian American voters as well.
Source: Sacramento Bee