Hennessy, the world’s best-selling Cognac and the most namedropped spirit in Hip Hop, is celebrating the 50th anniversary of Hip Hop. Recognizing 50 years of Hip Hop, and as a symbolic toast to the next 50, Hennessy is releasing a Limited-Edition Hennessy V.S bottle, designed in partnership with Grammy-Award winning rap legend, Nas.
“It means a lot to me to celebrate this legendary moment in Hip Hop history with Hennessy, a brand that has supported me for over 10 years,” said Nas. “Hennessy is part of our culture and continues to inspire generations of Hip Hop fans, so I’m really proud to share our new Limited-Edition bottle with the world.”
Hip Hop is a vibration of the people and means something different to each country, state, city, and neighborhood. The Rep Yours campaign means representing the innovators who came before and the artists who are up next – celebrating Hip Hop’s 50th birthday while also pushing the limits for the next 50 years. Hennessy and Nas have maintained a meaningful relationship transcending generations and cultures for over a decade, solidifying Hennessy’s longstanding legacy in Hip Hop.
“Hennessy has been an undeniable mainstay in Hip Hop, intricately woven into the fabric of the genre and its global influence for decades,” said Jasmin Allen, Senior Vice President, Hennessy USA. “We’re proud to honor Hip Hop’s 50th anniversary with a pioneer of the art and culture – Hip Hop icon, Nas – as we celebrate the debut of our collaborative Limited-Edition Bottle.”
