Carol’s Daughter announced they are the exclusive haircare partner of Disney’s highly anticipated live-action film, “The Little Mermaid.”
Carol’s Daughter will re-release three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited edition packaging in honor of Disney Princess Ariel and the noteworthy film.
“The Little Mermaid,” Disney’s live-action reimagining of the Oscar®-winning classic opens exclusively in theaters nationwide on May 26, 2023. “I am ecstatic to celebrate the upcoming release of ‘The Little Mermaid,'” said Lisa Price, Founder of Carol’s Daughter. “This is a full circle moment for so many Carol’s Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen – a moment in which Carol’s Daughter is proud to be part.”
“We’re so proud to celebrate the release of The Little Mermaid through our dynamic collaboration with Carol’s Daughter,” said Jan Coleman, Vice President, Global Marketing Partnerships, Representation & Inclusion at Walt Disney Studios. “Carol’s Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can’t wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters on May 26th.
In celebration of the exclusive collaboration, 100 lucky Carol’s Daughter fans will also have a chance to win a pair of Fandango movie tickets** to see Disney’s “The Little Mermaid” in theaters. Each submission includes entry for a grand prize, including a soundtrack of the film and Carol’s Daughter x Disney’s The Little Mermaid Limited Edition Products. To enter***, or for more information on Carol’s Daughter visit carolsdaughter.com or follow on Instagram, Facebook, Twitter and YouTube.