Separate your business from other salons by curating the best client experiences. Discover how to make beauty salon clients feel special today!
People gravitate toward businesses that offer great service. Make clients feel their best to enhance your salon’s reputation and create memorable experiences. Learn how to make beauty salon clients feel special by following these suggestions!
Engage in Meaningful Conversations
The standard salon greeting of saying “hi” and asking how you may help is effective yet repetitive. Of course, it’s important to welcome all clients, but you can enhance the experience with meaningful interactions. Use their names, mention specific details, and engage in fun chats when possible.
The goal is to craft interactions that don’t feel generic. All conversations should be different for everyone. Essentially, personalize all encounters!
Do you think highlights are perfect for your client? Maybe a fresh pedicure is the thing your customer needs. Salon suggestions have a significant impact on client experiences. People can leave your business with a fresh hairdo, beautiful nails, or other excellent services.
If you have awesome recommendations, express your feelings to clients. For instance, designer prints with a white manicure are a nail sticker and color combo to recommend to your clients. Suggesting popular trends will prove you’re in the know.
You can also make suggestions based on your client’s needs. Perhaps the client with a dry scalp will benefit from a hot oil treatment. Ultimately, it’s all about helping your customers!
Keep Track of Details
Make beauty salon clients feel specialby keeping track of details. Take notes during and after client visits so that you can remember these details for future appointments. For example, if a client wants a new hair color or is interested in an eyebrow treatment, take note of their wishes. When they return, offer their desired services. Attention to detail makes people feel special because they know someone listens to them. Your clients will appreciate this gesture immensely.
Tailor Salon Experiences
Make every salon visit a unique experience. Go the extra mile for all clients. Whether you turn on their favorite TV show, give them complimentary snacks, or set out magazines, you should strive to create a fun atmosphere. People don’t forget exemplary service, and they’ll likely return to your salon. Increase retention rates while caring for clients.
Adopt Consistent Communication
When a client leaves the salon, there are no guarantees that they’ll return. However, you can encourage more visits by contacting them. Two weeks after an appointment, send a quick reminder email or text message about scheduling a future appointment. A gentle reminder can entice customers!
Emilie St. John is a freelance journalist for 2UrbanGirls.com.