Facebook has notified account holders authorized to run political and/or social ads that they will be restricted between Nov. 1 through Nov. 8.
Restriction period for the United States 2022 general election and additional prohibited ads related to voting
We’ve taken additional steps to help secure the integrity of elections by implementing a restriction period leading up to the 2022 general elections in the United States in addition to our efforts in certain countries to help reduce the spread of misinformation about voting.
Restriction period in the United States
To help provide additional time for scrutiny of ads about social issues, elections or politics in the final week of campaigning, we’re introducing a restriction period for ads about social issues, elections or politics in the United States. Advertisers won’t be able to create and run new ads about social issues, elections or politics in the United States beginning Tuesday, November 1, 2022 at 12:01AM PT until Tuesday, November 8, 2022 at 11:59 PM PT.Ads about social issues, elections or politics that served an impression in the United States before the restriction period began are allowed to continue running during the restriction period, but with limited editing capabilities. Once the restriction period begins at 12:01 AM PT on Tuesday, November 1, 2022, advertisers can adjust the bid amount, budget amount, and scheduled end date of their ads that require a disclaimer. They can also pause or unpause ads as long as those ads served at least one impression before 12:01 AM PT on Tuesday, November 1, 2022. However, any edits related to creative, placement, targeting, and optimization won’t be allowed. We recommend you to leverage Ads Manager to make these edits.We suggest that you routinely check this page for the latest information and updates. For guidance on how to maximize your advertising during this period and avoid any unnecessary delays, please refer to our best practices guidance. On or after 12:01 AM PT on Tuesday, November 1, 2022.
Ads include boosted posts, which will be subject to the limitation above and can’t be boosted during the restriction period. Ads about social issues, elections or politics in the United States must be created and serve an impression before November 1, 2022 in order to run during the restriction period. If you’re planning to run existing ads about social issues, elections or politics during this restriction period, you’ll be able to:
You’ll be unable to make any other edits to previously approved ads that are running during the restriction period. If you’re planning to run ads about social issues, elections or politics for the first time:
– You’ll need to become authorized to run ads.
– Your ads must have an impression by November 1, 2022 in order to run during the restriction period.
We recommend that advertisers prepare accordingly as ID verification reviews typically take up to 48 hours, location confirmation can take up to 2 weeks, disclaimer reviews take up to 24 hours, and ad reviews take up to 72 hours.To help avoid last-minute ad disapprovals, advertisers should closely review this article for more guidance on our ad policies about social issues, elections and politics, which includes examples of ads that do or don’t require authorization and a disclaimer.
Will Meta have a pause for ads about social issues, elections or politics after the US 2022 General Election Day?The ad pause put in place in 2020 was intended to be a temporary measure in response to extraordinary circumstances in the US. In 2022, the restriction period will lift the day after the election and we have no plans to extend it.
Prohibited ads policy related to elections
We’re always working to protect the integrity of elections on Facebook and Instagram. We’ve established measures in which ads related to voting around elections (this includes primary, general, special, and run-off elections) are subject to additional prohibitions and could be rejected if in violation of our policies. At this time, this policy applies to the United States, Brazil, Israel, and Italy.Ads targeting the United States, Brazil, Israel and Italy with the following content aren’t allowed:
This prohibition includes ads that call into question the legitimacy of the methods and processes of elections, as well as their outcomes.This also includes ads about upcoming elections in current or future years, as well as ongoing elections that have not been finalized. We consider an election to be finalized when it has been certified and officials have been sworn into office.