People spend a lot of money during the holidays, and that means that many businesses expect to get lots of sales during the holiday season. However, the presence of holidays on a calendar doesn’t guarantee that your business will have sales or an increase in sales. Luckily, there are some ways to make sure your business flourishes during the winter holidays. Keep reading to learn about some ways to increase sales during the holidays.
Offer Gift Cards
Gift cards help raise brand awareness and keep you competitive with large chain stores that sell their gift cards everywhere. You can even design custom gift cards that perfectly fit the season and store to pull in extra customers who may be on the fence about purchasing a gift card or not. Make sure to display the gift cards in an area that’s easy to access. That way, if people who aren’t familiar with your store come in to purchase a gift card for a loved one, they can easily find what they’re looking for.
Having a website and social media accounts is a great way to interact with customers and increase holiday sales. This is because people will be scouring the internet for holiday sales and deals, and if you can offer any kind of discount or reward, they’ll want to start shopping. Make sure your website and social media accounts are optimized for the holidays, such as having a holiday-related pop-up on your website and relevant social media posts. To make sure people are seeing your sites and posts, optimize both for search engine optimization (SEO).
Invest in Marketing
As we mentioned above, the holiday season is not a guarantee of sales. You need someone or some company familiar with holiday marketing strategies that can help you reach your customers during this busy time. Marketing experts should be able to help you advertise online, as we mentioned above, and use other marketing strategies to reach people. Identify your ideal client and reach out to marketing experts in the area who are experienced in working with businesses like yours and finding the kind of customers you want. You can use them just for the holidays or keep them year-round to make sure you’re always getting seen by the right people.
Some of the best ways to increase sales during the holidaysare to offer gift cards, advertise online, and invest in marketing. All three strategies will help you reach customers and make those important holiday sales that will get your business into the new year on the right foot.
Emilie St. John is a freelance journalist who appears weekly in the Los Angeles Wave newspaper and can be reached at [email protected].