BUFFALO, NY – M&T Bank announced its new partnership with Stefon Diggs, the Buffalo Bills star wide receiver and one of the league’s most savvy entrepreneurs and brand-builders. In forming the new relationship, Diggs and M&T have developed a playbook that builds on the bank’s “Football Brings Us Together” message and emphasizes their shared commitment to making a difference in people’s lives and creating authentic connections with fans.
“M&T Bank gets it. We collectively appreciate that it is imperative to use our platforms to make a difference in our community,” Diggs said. “Being here in Buffalo and growing up in Maryland, I’ve seen first-hand how M&T gets involved in communities to bring people together and meet local needs. Our partnership is built on our shared values and focused on creating opportunities to support the Western New York community.”
Diggs made his debut as the new ambassador for the “Official Bank of the Buffalo Bills” in a video announcement that M&T published on its social media channels.
“Stefon Diggs is one of the best route runners in professional football, but he could also show you the best routes to build an authentic, purpose-driven business that connects with customers and uplifts communities. He’s a great fit for M&T Bank, bringing a big heart for community impact and a sharp business acumen that resonates with the entrepreneurs and business leaders we serve,” said M&T Bank Chief Marketing and Communications Officer Francesco Lagutaine.