There are many ways you can increase the retention of your salon, which, in turn, can help you grow as a business and improve your foundation.
Keeping customers should be a key focus of your salon, as returning customers are always better than new one-time customers. You can build a good foundation if you can receive a good number of returning customers. That’s why learning a few tricks and methods to improve the retention of your salon is important.
One of the most important things you can do is start pre-booking slots to have people come in. Retention is a lot easier if you can lock people in before they come in the next time. Try selling appointments at the end of salon sessions and use online services to let clients pre-book sessions, and you’ll see more return customers.
Offer Various Services
One thing you can always do is offer more services and benefits to draw in more customers. The more hair-related services you can provide in your salon, the more customers you can reach and draw in. This is especially true if you offer something that no one else nearby can provide. Things such as waxing, skin care, and even tanning can draw in a lot more customers.
Invest in Different Equipment
Just like with different services, new equipment can do a lot to help your business. Highly efficient equipment can help workers and grow the services you offer. However, you’ll have to learn more about the function of the equipment, like how a hooded hair drier works and how it can benefit your business.
If you want to raise retention, then introducing or improving loyalty programs is one of the best methods to improve your salon retention. There are many different types of loyalty programs, such as discounts for members or additional rewards for return visits. You can even pair with other companies to try offering joint programs, such as a discount on groceries or free ice cream after enough visits.
All of these methods will take some investment and time, but each one can help you turn those one-time customers into frequent visitors. You can quickly build up a good foundation of customers and help your business grow.