Workshop Held at the Boyle Heights Arts Conservatory to Drive Awareness of the Brand’s National $100,000 Scholarship Program Supporting Creative Arts Education for Underserved Youth
Pepsi Stronger Together, PepsiCo’s series of grassroots initiatives tailored to local communities, partnered with renowned Mexican-American photographer Estevan Oriol to host a photography workshop on August 18 for local youth at LA non-profit Boyle Heights Arts Conservatory (BHAC). Pepsi Stronger Together also provided a $10,000 donation to Boyle Heights Arts Conservatory to further its mission of providing career development for historically disenfranchised and impacted youth who are interested in careers in music and the arts.
The workshop marked the next stop in the Pepsi Stronger Together and Gamesa Cookies national scholarship search, launched in June. The program aims to support underserved youth nationwide by inviting students to apply to receive one of four $25,000 scholarships to use towards education in music and arts.
“Helping young students tap into their creative spirit is something that’s close to my heart. I was fortunate to have the support of mentors, like my father, who encouraged me to turn my passion into a career. Not every young person has that, which is why I am so excited to be working with Pepsi Stronger Together to help inspire the next generation of talented, Angeleno artists,” said Estevan Oriol.
Youth participating in the workshop were selected from the Boyle Heights Youth Festival Brand Ambassadors program and other partner organizations across Los Angeles, including Boyle Heights, El Sereno, Lincoln Heights, San Gabriel and San Fernando Valley. The 25 participants were identified for their commitment to or interest in a career focused on photography and the arts as well as community service through volunteer hours.
During the workshop, Oriol spoke about his legendary career and finding his passion for photography followed by a Q&A. Oriol hand-selected the top student submitted photo and surprised them with a one-of-a-kind mentorship opportunity to shadow him at his studio, made possible by Pepsi Stronger Together.
“With Pepsi Stronger Together and the BHAC’s shared mission to create equitable opportunities for students pursuing education in the arts, this workshop is the perfect way to collaborate and provide local underserved youth access to an inspirational artist like Estevan Oriol,” said Johannes Evenblij, President of West Division, PepsiCo Beverages North America. “Not only are we providing students a unique opportunity to learn and showcase their work, but also bringing awareness to our scholarship program to encourage all students in the community to apply.”
The scholarship search tour kicked off in New York City in June with rapper Fat Joe and radio host Angie Martinez and will continue to Houston later this month, with help from rapper Bun B, before culminating in Miami in October, where the four scholarship winners will be announced at iHeartRadio’s Fiesta Latina concert in celebration of Hispanic Heritage Month. High school students nationwide can apply online at PepsiStrongerTogether.com until September 20, 2022.
As an extension of PepsiCo’s Racial Equality Journey efforts, this national scholarship program focused on music and arts adds to PepsiCo’s community investment, which together with the PepsiCo Foundation, includes a commitment to provide more than 4,000 community college scholarships to support Black and Latino students pursuing 2-year and 4-year degrees. To date, the Uplift scholarship program is now available in 20 U.S. cities. The Foundation has disbursed funding for nearly 1,800 scholarships and provided nearly 300 community impact grants and created pathways to high-quality careers through the Pathways to Readiness and Empowerment Program.