HERZOGENAURACH, GERMANY – Our new Ultraboost 22 is informed by women-specific insights to provide runners with a shoe that is specifically comfort tailored to their feet. This launch is a step in our long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of our diverse community of women.
DESIGNED FOR THE FEMALE FOOT
Our all women team of designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which marks the biggest update to the Ultraboost line-up yet. A shoe which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.
Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans1, conducted and analyzed by footwear and technology researchers Jura, Žabkar & Džerosk (2019), our design team identified key differences across instep height, heel anatomy and females’ gait cycle trends and re-engineered and refined the Ultraboost last to better reflect the female foot. The new last, born from the foundations of the signature S- curve UB21 last, was fine-tuned to create a narrower heel pocket, shallower forefoot profile and lower instep area, whilst the newly refined outsole is designed to help you say goodbye to overpronation.
WE CREATED THE ADIDAS ULTRABOOST 22, BY TAKING A MORE HOLISTIC APPROACH TO THE WAY WE DESIGN OUR RUNNING SHOES. THE ULTRABOOST 22 IS CRAFTED WITH THE GOAL OF SUPPORTING OUR FEMALE RUNNING COMMUNITY BY PROVIDING THEM WITH A SHOE THAT DELIVERS ULTIMATE EXPRESSION OF COMFORT AND RESPONSIVENESS.
Nora Wilimzig, Senior Product Manager, adidas Running
ULTRABOOST 22 FEATURES
- Energy Return – the new upper and LEP torsion system combine with the iconic BOOST midsole to deliver superior energy return, 4% more than the Ultraboost 21 for women.
- LEP – the adidas Linear Energy Push is an evolution of the torsion system which works in harmony with the boost midsole and the newly designed outsole for a responsive ride.
- PRIMEKNIT+ – the refined PRIMEKNIT+ forged zones are made with yarn containing 50% Parley Ocean Plastic, providing an adaptive fit.
- 360° fit improvement based on the female anatomy – the fit is based on a new last built on female anatomical insights. It reflects a narrower heel, a lower instep and keeps the unique S-curve heel. It is designed to work in harmony with the heel counter to let the Achilles tendon move more freely.
SUPPORTING THE COMMUNITY
To celebrate the new silhouette and support the adidas Running community with reaching its goals, adidas Running will launch a variety of exciting updates.
- The HI ENERGY playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on December 11 Spotify here.
- The adidas ‘Countdown to 22’ December challenge will support our female community around the world to change their lives through running and motivate them to kick off their New Year’s resolutions. Participants will be able to access the challenge through the adidas Running app and sign-up from December 2nd and onwards here, with the tracking phase running from 10th-31st December. Creator Club members who join the challenge will be rewarded with 220 points.
The adidas Ultraboost 22 will launch in a magic mauve colorway and be available to Creators Club members on December 2nd. The adidas Ultraboost will be available globally from December 9th instore and online on https://www.adidas.com/women-running-shoes.
