Urban Radio ratings for the Los Angeles market


Which station(s) continue to dominate the air waves?  It has been a few months since we last checked in on the ratings for the Los Angeles market, paying close attention to those with an urban format.  2 Urban Girls is a little shocked at the latest rankings of the “Big 4”.

It’s not surprising that iHeartMedia’s KRRL (Real 92.3) continues to dominate the ratings.  The bidding war for on-air personality “Big Boy” has yielded unprecedented returns, for the new station on the block.  Surprisingly, after his departure from Power 106, his former station remains in the #2 slot.

Related article:  KDAY is creepin’ on a come up

Meruelo Media, owners of 93.5 KDAY, previously added the Art Laboe Show to its Sunday lineup, and program director, Adrian Scott, finally went head-to-head with Big Boy, by putting “Tha Goodfella’s”  in the coveted 5:30am-10am time slot.

Fox 11 has also assisted with promoting the radio personality’s by having them appear on the nightly 10pm newscast, after the airing of the networks hit show Empire.  Meruelo Media also owns KWHY-TV, an affiliate of MundoFox, a spanish language network launched by Fox in August 2012.

“We are setting out to be the premier minority-owned media company in the U.S.,” said Otto Padron, a former top Univision Communications programmer and current chief operating officer for Meruelo.

Related article:  Fox Launches Hispanic-Targeted Broadcaster MundoFox

What’s really going on over at Stevie Wonder’s KJLH though?

Station 15-Aug 15-Sep 15-Oct 15-Nov Format Owner
KRRL-FM 3 3 3.1 3.2 Urban iHeartMedia
KPWR-FM 3.1 2.9 2.8 2.6 Rhythmic CHR Emmis Radio
KDAY-FM 1 1.1 1.1 0.9 Rhythmic AC Meruelo Radio Holdings
KJLH-FM 0.9 0.8 0.9 0.9 Urban AC Taxi License
Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains a quarter hour share (AQH) rating — the average number of persons, ages 6+, who listened during any average quarter-hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

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2 Urban Girls has been cited in City Watch LA, Compton Herald, Daily News, Inglewood Today, Intersections South LA, KCRW, KPCC, Los Angeles Times, LA Weekly, LA Watts Times, Mercury News and The Atlantic.

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