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New Rule: Campaigns must say when they pay for Web posts

imagesCAOSPQURSACRAMENTO — The state campaign watchdog agency acted last Thursday to require political campaigns to report when they pay people to post favorable or unfavorable content on blogs, Twitter, Facebook, YouTube and other social media sites.

The state Fair Political Practices Commission acted out of concern that the public might be deceived into thinking paid content on blogs that praises or criticizes a candidate is objective political commentary.

“The public is entitled to know who is paying for campaigns and campaign opinions, so the weight to be given to the views can be evaluated by voters,” said Commission Chairwoman Ann Ravel.

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